Performance Marketing Lead
Skills
APIAnalytical SkillsComputer Assisted Coding SoftwareConversion RateCreative IndustriesManagementMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven hands-on Meta Ads experience managing real budgets with measurable commercial results
- Strong understanding of direct-response marketing principles
- Experience in landing page optimisation funnels and conversion rate optimisation
- Comfortable working with VSLs offers and persuasive messaging
- AI-native with daily use of AI to improve performance and efficiency
- Commercially minded with understanding of CAC LTV ROAS and payback
- Curious analytical and highly experimental
- Builder mentality with desire to create rather than just manage campaigns
- Hungry ambitious and able to make a genuine impact
Nice to have
- Google/YouTube ad experience
- Health wellness or subscription experience
- AI tools for acquisition
- No-code automation experience
Day to day
- Own the paid acquisition engine from first advert to paying member
- Build and optimise Meta campaigns with a focus on profitable customer acquisition
- Test creative landing pages VSLs offers and messaging to improve conversion and scale efficiently
- Use AI-powered workflows to speed up creative production analysis and campaign optimisation
- Report on CAC ROAS LTV payback and testing learnings to drive commercial growth
Hiring process
- Apply via LinkedIn with CV and short cover letter
- Include one paid acquisition result with budget and metrics
- Describe one example of using AI to improve marketing performance
- Explain first steps to improve the paid acquisition engine