Remote Performance Marketing Lead Job in UK Sporty Group

Who you are

• Bachelor's degree in marketing, business, or a related field
• 5+ years' experience in performance marketing, especially within the online sports betting industry
• Understanding of African markets
• Success in driving customer acquisition, conversion, and retention
• Knowledge of performance marketing platforms and tools like Google Ads, Facebook Ads Manager, programmatic platforms, and marketing automation software
• Strong analytical skills
• Understanding of digital marketing best practices
• Excellent project management skills
• Leadership and team management skills
• Strong communication and interpersonal skills
• Passion for sports and understanding of the African sports betting landscape.

Desirables

• Results-driven
• Passionate about marketing
• Commitment to industry trends
• Forward-thinking mindset
• Strong analytical skills
• Project management skills
• Leadership skills
• Strong communication skills
• Interpersonal skills
• Passion for sports

What the job involves

• Develop and execute marketing campaigns for the Africa region through digital channels.
• Drive customer acquisition and retention, using innovative methods and technologies to optimise marketing performance.
• Collaborate with cross-functional teams to create integrated marketing campaigns.
• Ensure compliance with laws and manage marketing budgets effectively.
• Provide leadership and guidance to the marketing team.
• Identify new growth opportunities by maintaining relationships with advertising partners and vendors.