Performance Marketing Manager
Skills
Mobile ApplicationsAirline TicketingApp StoreConversion TrackingData AnalyticsLanding PagesLive Events
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4-7 years in performance marketing or demand generation with direct in-platform campaign management experience
- Proven success scaling a consumer or prosumer mobile app through paid UA channels such as Apple Search Ads Google UAC or Meta
- Strong paid search and paid social fundamentals for B2B audiences with hands-on ad writing audience building and bid management
- Full budget ownership experience including spend allocation pacing efficiency reporting and leadership recommendations
- Rigorous A/B testing mindset across creative audience landing page and offer with fast decision-making
- Experience identifying launching and evaluating new acquisition channels from scratch
- Fluency in conversion tracking and attribution setup including GA4 pixel implementation app SDKs UTM architecture and HubSpot pipeline attribution
- Revenue-first mindset focused on pipeline quality CAC and LTV rather than MQLs or raw lead volume
Nice to have
- Data-driven
- Customer-obsessed
- Highly analytical
- Fast decision-maker
- Cross-functional
Day to day
- Own and execute paid acquisition campaigns across B2B web and mobile app channels with a hands-on approach
- Build and manage tracking, attribution, and reporting so marketing spend can be tied to real revenue and pipeline outcomes
- Test new channels, creative, audiences, and landing pages quickly and make confident scaling decisions based on performance data