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Bell Integration - Driving Digital Transformation logoBell Integration - Driving Digital Transformation

Performance Marketing Manager

Skills
B2B MarketingBusiness-To-BusinessGrowth MarketingKPI ReportingLead GenerationMarketingMarketing Automation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years’ experience in B2B Growth Marketing focusing on early-stage growth
  • Proven track record in crafting marketing strategies and driving lead conversions
  • Expertise in managing the B2B lead funnel from MQL to closed deals
  • Proficient in marketing automation platforms (e.g., HubSpot, Pardot), CRM systems (e.g., Salesforce), and prospecting tools (e.g., Zoominfo, Demandbase)
  • Strong project management skills for coordinating multiple stakeholders and campaigns
  • Strategic understanding of lead scoring with the ability to analyze data
  • Experience working with external agencies and internal content/creative teams
  • Ability in planning and maintaining campaign budgets and proving ROI
  • Excellent communication and teamwork skills

Day to day

  • Take ownership of demand and new business lead-generation activities
  • Develop short-term and long-term demand strategy plans
  • Provide campaign management, delivery, and KPI reporting
  • Partner with business and sales teams to align priorities and leverage opportunities
  • Work with external marketing agencies to achieve marketing reach and pipeline
  • Analyze the performance of campaigns and adjust strategies accordingly
  • Use marketing tech stack for reporting, tracking, and accountability
  • Grow and manage a digital campaign specialist