Performance Marketing Manager
Skills
Computer ScienceConversion TrackingImport OperationsLOOKUPLanding PagesPerformance MarketingProduct Placement
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5–7 years of hands-on PPC experience
- 4+ years managing substantial Google Ads budgets and high-volume lead generation campaigns
- Proven success scaling paid search to 100000+ leads annually while improving CPL and ROAS
- Deep technical proficiency across search display YouTube Meta and other digital ad platforms
- Advanced proficiency with Google Analytics Looker Studio or similar BI tools and Excel or Google Sheets
- Hands-on experience with conversion tracking pixels tags and CRM integrations
- Strong understanding of bidding strategies Quality Score optimization and platform machine learning recommendations
- Solid command of CTR CPC conversion rate CPA CPL LTV and ROAS
- Excellent written and verbal communication skills for technical and non-technical stakeholders
- Bachelor's degree or equivalent professional experience
- Active Google Ads Search Certification Google Analytics GA4 Certification and Google Ads Video Certification or willingness to maintain them annually
Nice to have
- Legal services experience
- Compliance expertise
- CRO collaboration
- Programmatic experience
- High-intent vertical expertise
- Brand integration focus
- Interest in AI automation updates
Day to day
- Own and scale paid acquisition strategy across search and emerging performance channels to drive qualified lead growth nationwide
- Optimize campaigns across Google Ads Bing Ads Meta Ads TikTok Ads programmatic display retargeting and geo-fenced media with a strong focus on efficiency and lead quality
- Build forecasting testing and attribution frameworks that connect media spend to signed cases LTV and ROI
- Partner closely with analytics intake CRO SEO content and web teams to improve conversion performance and ensure data-driven budget allocation