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Performance Marketing Manager
Skills
Budget ManagementBusiness InsightsCampaignsGoogle AdsMarketing StrategyOptimizationPerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience in performance marketing with a focus on digital advertising platforms.
- Proficiency in campaign setup optimization and performance analysis required.
- Demonstrated ability to manage budgets and drive revenue generation through successful campaign management.
Nice to have
- Digital Platform Proficiency
- ROI-Focused
- Data-Driven
- Campaign Management
Day to day
- Oversee and lead performance marketing initiatives across various digital platforms.
- Optimize advertising campaigns on Meta and Google to drive traffic and maximize ROI.
- Utilize audience targeting segmentation and retargeting to enhance campaign effectiveness.
- Conduct thorough analyses to generate actionable insights and continual improvements in campaign performance.
- Monitor and manage advertising budgets to align with strategic priorities and ensure optimal resource allocation.