Remote Performance Marketing Manager Job in United States CompuGain

Who you are

• Bachelor’s degree in Marketing or a related field
• 3-5 years of experience in performance marketing and affiliate marketing in both B2C and B2B contexts
• Proven track record of managing and optimizing paid advertising campaigns with substantial budgets ($1mm+/yr)
• Deep understanding of various advertising platforms including Google Ads Microsoft Ads Facebook Ads LinkedIn Ads and more
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights
• Excellent project management skills and attention to detail
• Proficiency in marketing analytics tools (e.g. Google Analytics) and CRM systems
• Ability to work independently and as part of a team in a fast-paced environment

What the job involves

• Develop and implement comprehensive paid marketing strategies across multiple channels including search display social and video platforms
• Create and manage performance marketing campaigns targeting both B2C and B2B audiences with a particular focus on university partnerships
• Oversee the end-to-end management of paid marketing campaigns from planning and budgeting to execution and reporting
• Collaborate closely with the Enterprise and Admissions teams and other members of the Marketing team
• Continuously monitor and optimize campaigns to ensure maximum ROI and achievement of KPIs such as CTR conversion rate CPA and ROAS
• Utilize platforms such as Google Ads Microsoft Ads Linkedin Ads Youtube and other relevant advertising networks
• Stay current with platform updates industry trends and best practices to ensure campaigns remain cutting-edge and effective
• Analyze campaign performance data to identify trends insights and opportunities for optimization
• Provide regular reports and actionable recommendations to senior management and stakeholders
• Manage and allocate the paid marketing budget effectively to maximize results
• Track and report on spending ensuring campaigns remain within budget and achieve desired financial outcomes
• Work closely with the content creative and analytics teams to develop compelling ad creatives and effective landing pages
• Collaborate with university account managers and business development teams to align marketing efforts with partnership goals
• Conduct A/B tests on ad creatives targeting options and landing pages to continuously improve campaign performance
• Implement findings from tests to enhance future campaigns and drive better results