Performance Marketing Manager
Skills
Software As A ServiceData AnalyticsLanding PagesLine Of SightMarketing AnalyticsPerformance MarketingPlays
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2-3 years in performance or growth marketing with hands-on experience in B2B SaaS paid campaigns
- Hands-on experience building and managing Google Ads Meta and LinkedIn Ads campaigns
- Experience integrating paid media with webinars events nurture programs or ABM plays
- Understanding of funnel metrics including CPL CPMQL and ROAS with focus on pipeline
- Strong analytical skills using GA4 spreadsheets CRM and marketing automation platforms such as HubSpot Salesforce Marketo or similar
- Exposure to conversion rate optimization and landing page testing
- Clear and direct communication skills for reporting campaign performance
- Bias for action and comfort launching tests quickly
Nice to have
- Legal industry experience
- Professional services experience
- Trust-driven vertical experience
- ABM tool familiarity
- Startup experience
Day to day
- Support paid media planning and daily optimization across Google Ads LinkedIn Meta and emerging channels
- Build launch and iterate on full-funnel campaigns that drive demo requests and qualified pipeline
- Partner closely with lifecycle events content sales and RevOps to connect paid campaigns with webinars nurture sequences ABM plays and revenue outcomes
- Analyze performance against CPL cost per SQL pipeline generated and ROAS and report clear recommendations to leadership
