Performance Marketing Manager

Skills
Software As A ServiceData AnalyticsLanding PagesLine Of SightMarketing AnalyticsPerformance MarketingPlays
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2-3 years in performance or growth marketing with hands-on experience in B2B SaaS paid campaigns
  • Hands-on experience building and managing Google Ads Meta and LinkedIn Ads campaigns
  • Experience integrating paid media with webinars events nurture programs or ABM plays
  • Understanding of funnel metrics including CPL CPMQL and ROAS with focus on pipeline
  • Strong analytical skills using GA4 spreadsheets CRM and marketing automation platforms such as HubSpot Salesforce Marketo or similar
  • Exposure to conversion rate optimization and landing page testing
  • Clear and direct communication skills for reporting campaign performance
  • Bias for action and comfort launching tests quickly

Nice to have

  • Legal industry experience
  • Professional services experience
  • Trust-driven vertical experience
  • ABM tool familiarity
  • Startup experience

Day to day

  • Support paid media planning and daily optimization across Google Ads LinkedIn Meta and emerging channels
  • Build launch and iterate on full-funnel campaigns that drive demo requests and qualified pipeline
  • Partner closely with lifecycle events content sales and RevOps to connect paid campaigns with webinars nurture sequences ABM plays and revenue outcomes
  • Analyze performance against CPL cost per SQL pipeline generated and ROAS and report clear recommendations to leadership