Performance Marketing Manager
Skills
Computer Assisted Coding SoftwareCustomer Relationship ManagementHubspotLanding PagesMarketingOutsourcingPerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4-7+ years in performance or growth marketing in a B2B scale up
- Track record owning paid media budgets and hitting CAC and pipeline targets
- Strong with attribution analytics tools and testing methodology
- Hands-on with Google Ads LinkedIn Campaign Manager HubSpot and GA4
- ABM experience is a real plus
- Comfortable being the first and only person in the function
- Self-directed builder mindset before building a team
- AI first mindset and comfortable using AI tools
Nice to have
- High rigor
- End-to-end ownership
- Curious mind
- Builder mindset
- Self-directed
- AI first
Day to day
- Plan, launch, and optimize paid campaigns across Google, LinkedIn, and relevant channels
- Own budget allocation and report on ROI CAC and pipeline contribution
- Build testing frameworks across creative targeting and landing pages
- Set up tracking attribution and reporting infrastructure and manage CRM and website integrations
- Collaborate with marketing and sales to create high-converting campaigns and support pipeline growth
- Lay the groundwork for a performance marketing team as the function scales
Hiring process
- First call with Ines
- Case study / Technical interview with Albane
- Stakeholder interview with Carl & Rudy
- Reference checks