Performance Marketing Manager
Skills
Business InsightsCampaignsMarketing CampaignsOptimizationPaid Social MediaPerformance MarketingSearch Engine Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4+ years of experience in growth or performance marketing with SEM and/or Paid Social experience preferred
- Ability to hit business growth goals through optimizations and channel expansion
- Data and results-driven with ability to tell a story using insights and performance results
- Excellent problem-solving skills using data-driven approaches
- Strong communication skills working with teams and partners
- Desire to stay updated on marketing trends and best practices
- Highly motivated, detail-oriented, team player
Nice to have
- Hands-on SEM and Paid Social experience
- Strong track record in hitting business goals
Day to day
- Execute and optimize across existing channels while identifying new channel opportunities
- Own strategy and execution on key marketing channels including SEM and Paid Social
- Lead creative and landing page ideation and iteration to improve performance
- Partner with data analytics team to measure marketing effectiveness and improve efficiency or scale
- Analyze campaign results to optimize budgets and communicate initiatives and results to teams and partners