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Kalkomey Enterprises, LLC logoKalkomey Enterprises, LLC

Performance Marketing Manager

Skills
A/B TestingBid StrategyCampaignsKey Performance IndicatorsLTVMarketing CampaignsPerformance Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years of paid marketing experience supporting B2C brands
  • 2+ years experience leading a performance marketing team
  • Proficiency in Google Ads, Microsoft Ads, Meta Ads Manager, Microsoft Excel and Google Analytics
  • Understanding of key performance metrics such as ROAS, CAC, CM, ARPU and LTV
  • Strong analytical skills with the ability to analyze data, prepare and interpret reports, and communicate actionable results
  • Experience managing ad budgets in excess of $5 million a year
  • Experience in building A/B testing plans to optimize acquisition and profitability goals
  • Understanding of landing page best practices and optimization techniques
  • Exceptional prioritization skills
  • Excellent written and verbal communication, and presentation skills

Day to day

  • Lead a team of digital marketers, managing a multi-million dollar budget at scale
  • Develop campaign strategies, and provide tactical guidance and hands-on execution across various paid digital channels
  • Accelerate our paid acquisition program within the outdoor industry