Performance Marketing Manager
Skills
A/B TestingAcquisition CampaignsBudget ForecastingCampaign EffectivenessCampaignsKey MetricsMarketing Campaign Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum of 5 years experience in growth marketing with a focus on e-commerce.
- Proven expertise in comprehensive paid media strategies and campaign management.
- Strong analytical skills with proficiency in data-driven decision-making.
- Excellent communication and collaboration skills with cross-functional teams.
- Familiarity with e-commerce and SaaS metrics, including ROI and KPIs.
Day to day
- Develop and execute comprehensive paid acquisition strategies to drive customer acquisition and revenue growth.
- Explore and implement innovative approaches to reach target audiences through various digital channels.
- Plan, execute, and optimize paid media campaigns ensuring alignment with business goals.
- Manage and allocate budgets across different paid media channels for maximum efficiency.
- Collaborate and create compelling ad creatives while conducting A/B testing to optimize performance.