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Performance Marketing Manager

Skills
AnalyticsContinuous ImprovementConversion TrackingInterest RatesLanding PagesLinkedinManagement
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3–5+ years managing paid search paid social display or programmatic campaigns
  • Proven success driving measurable business growth through paid media
  • Deep experience with Meta Ads and Google Ads
  • Experience with Microsoft Ads LinkedIn Ads Pinterest Ads or Reddit Ads is a plus
  • Strong experience with GA4 GTM conversion tracking and reporting tools
  • Understanding of attribution audience targeting and campaign measurement best practices
  • Strong analytical mindset with ability to turn data into actionable insights
  • Experience executing A/B testing and optimization programs

Nice to have

  • Analytical
  • Test-driven
  • Continuous improver
  • Travel enthusiast
  • Mountain lifestyle interest

Day to day

  • Lead paid acquisition strategy across multiple travel brands to drive qualified leads bookings and revenue
  • Plan launch and optimize campaigns across major ad platforms using testing targeting bidding and budget management
  • Analyze performance data build reporting and improve attribution to uncover insights and scale winning campaigns

Hiring process

  • Email resume and cover letter to HR@ski.com
  • Share examples of campaigns managed
  • Provide performance results achieved
  • Explain how data was used to optimize outcomes