RRemoteville

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Talkiatry logoTalkiatry

Performance Marketing Manager

Skills
A/B TestingAudience SegmentationCreative StrategyDigital MarketingDirect Response MarketingMarket SegmentationMarketing Metrics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelors degree or relevant experience
  • 3+ years of experience in performance marketing focusing on direct response channels
  • Proficiency managing campaigns on Google Ads, Facebook Ads, and at least one other channel (e.g., affiliate marketing, Connected TV, audio)
  • Strong understanding of digital marketing metrics, tracking, and attribution
  • Experience with A/B testing, audience segmentation, and other optimization techniques
  • Familiarity with tools like Google Analytics, Facebook Ads Manager, and third-party ad platforms
  • Ability to develop proficiency in SQL, Python, and data-based decision-making.

Day to day

  • Operate direct response marketing campaigns across multiple channels focusing on optimizing and scaling to drive patient acquisition.
  • Manage campaigns on Google Ads, Facebook Ads, affiliate marketing, Connected TV (CTV), and audio platforms.
  • Collaborate with the Growth, Product, and Analytics teams to maximize ROI and drive marketing efforts at Talkiatry.