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Performance Marketing Manager

Skills
A/B TestingAnalytical SkillsCampaignsInstagram AdvertisingMarketing AnalyticsPaid Media AdvertisingPaid Search Strategy
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3+ years managing PPC campaigns in B2B SaaS
  • Proficiency in Google Ads, Analytics, Bing Ads, Facebook/Instagram Ads, etc.
  • Ability to craft compelling ad copy and visuals
  • Strong analytical skills and data-driven decision-making
  • Experience with A/B testing and SEO/SEM

Day to day

  • Execute, analyze, and optimize digital user acquisition strategy
  • Serve as a go-to expert on performance marketing trends
  • Manage paid media campaigns on various platforms
  • Monitor trends, troubleshoot ad issues, and manage campaign expenses
  • Track, report, and analyze performance of paid media initiatives
  • Collaborate with marketing and revenue operations teams for alignment