Wirex

Performance Marketing Manager

Skills

CampaignsCustomer AcquisitionKey Performance IndicatorsMarket ResearchMarketing AnalyticsMarketing Budget ManagementMarketing Campaign Management

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Bachelor’s degree in Marketing, Business, or a related field, or professional certification.
Proven experience in B2C performance marketing with a focus on customer acquisition and revenue growth.
Experience in the payments, crypto, or FinTech industry.
Proven track record of growing revenue through optimization of Web2 channels and Web3 ad networks.
Experience with Google/UAC, YouTube, Apple Search Ads, Display/Programmatic DSPs, Facebook/Instagram, and Reddit.
Familiarity with mobile app networks such as Liftoff, Molocco.
In-depth knowledge of digital marketing channels, analytics tools, and marketing technologies (PowerBi, Amplitude, Tableau, Google Analytics).
Strong analytical skills with the ability to interpret data for informed decisions.
Excellent project management and organizational skills.
Demonstrated success in managing marketing budgets and achieving ROI targets.
Deep understanding of online marketing & eCommerce.
Understanding of market research and data analysis methods.

Develop and execute comprehensive B2C performance marketing strategies to drive customer acquisition, conversion, and retention.
Utilize a data-driven approach to optimize campaigns across various channels including paid search, paid social, programmatic display advertising, and web3 ad networks.
Oversee end-to-end campaign management from ideation and planning to execution, monitoring, and reporting.
Manage and allocate marketing budgets effectively to ensure maximum ROI.
Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business objectives.
Provide actionable insights and recommendations to improve campaign performance based on analytics.
Engage with crypto-native websites and communities to drive awareness and adoption.