Remote Performance Marketing Manager Job in City Of London, UK Wirex

Who you are

• Bachelor’s degree in Marketing, Business, or a related field, or professional certification.
• Proven experience in B2C performance marketing with a focus on customer acquisition and revenue growth.
• Experience in the payments, crypto, or FinTech industry.
• Proven track record of growing revenue through optimization of Web2 channels and Web3 ad networks.
• Experience with Google/UAC, YouTube, Apple Search Ads, Display/Programmatic DSPs, Facebook/Instagram, and Reddit.
• Familiarity with mobile app networks such as Liftoff, Molocco.
• In-depth knowledge of digital marketing channels, analytics tools, and marketing technologies (PowerBi, Amplitude, Tableau, Google Analytics).
• Strong analytical skills with the ability to interpret data for informed decisions.
• Excellent project management and organizational skills.
• Demonstrated success in managing marketing budgets and achieving ROI targets.
• Deep understanding of online marketing & eCommerce.
• Understanding of market research and data analysis methods.

Desirables

• Strong analytical skills
• Excellent project management
• Good organizational skills
• Deep understanding of online marketing
• Familiarity with mobile app networks

What the job involves

• Develop and execute comprehensive B2C performance marketing strategies to drive customer acquisition, conversion, and retention.
• Utilize a data-driven approach to optimize campaigns across various channels including paid search, paid social, programmatic display advertising, and web3 ad networks.
• Oversee end-to-end campaign management from ideation and planning to execution, monitoring, and reporting.
• Manage and allocate marketing budgets effectively to ensure maximum ROI.
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business objectives.
• Provide actionable insights and recommendations to improve campaign performance based on analytics.
• Engage with crypto-native websites and communities to drive awareness and adoption.

Application process

• Apply online
• Initial interview
• Technical interview
• Final interview