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Performance Marketing Manager
Skills
Audience SegmentationCampaignsGoogle AdsGoogle Tag ManagerIntegrated MarketingMandarinMarketing Campaigns
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Fluent in Mandarin and English
- 5+ years managing Google Ads campaigns
- 3+ years experience with Meta and other paid channels
- Familiarity with Google Analytics 4 Google Tag Manager and Salesforce
- Strong data analytics skills in setting up and analyzing A/B tests
Nice to have
- SEO
- Email marketing
- Webflow
- SMB or restaurant industry experience
- Startup experience
Day to day
- Develop and execute lead-gen marketing campaigns across multiple online channels
- Optimize website conversion and marketing landing pages
- Blend analytical insights with creativity in a fast-paced environment
- Maintain and analyze campaign and landing page performance
- Collaborate on integrated marketing campaigns
Hiring process
- Apply online
- Screening interview
- Technical interview
- Final interview