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Performance Marketing Manager – Paid Media Campaigns
Skills
Advertising CampaignsBing AdsCertified Public AccountingFacebook AdsFinancial LiteracyGoogle Data StudioMedia Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years managing PPC campaigns.
- Expertise with Google Ads, Bing Ads, Facebook Ads.
- Ability to analyze performance data and make strategic decisions.
- Experience with Google Analytics and Google Data Studio.
- Competent in managing budgets for marketing spend effectiveness.
- Strong written and verbal communication skills.
Nice to have
- Experience with affiliate marketing.
- Knowledge of SEO and content marketing.
- Experience with programmatic ad buying.
- Familiarity with affiliate networks.
Day to day
- Plan, manage, and optimize paid advertising across various platforms.
- Oversee campaign execution, focusing on maximizing marketing spend returns.
- Utilize data analysis to track performance, identify trends, and adjust campaigns.
- Conduct in-depth keyword and audience research to improve targeting.
- Collaborate with teams and partners to align on goals for campaign growth.
- Provide detailed reports with actionable insights and recommendations.