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Performance Marketing Senior Manager
Skills
AttributionB2B MarketingB2CBusiness InsightsCustomer AcquisitionLead GenerationMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3-5 years' experience in B2C acquisition programs in platforms like Meta and TikTok required.
- Must possess a growth marketing mindset with a penchant for experimenting and ideating.
- Strong data interpretation skills and in-depth knowledge of marketing attributions needed.
- Excellent communication abilities to manage both internal and external stakeholder relations.
Day to day
- You will develop and manage user acquisition programs focused on paid channels.
- You'll lead platform-specific marketing strategies to capture targeted clients and stay ahead of the market.
- Develop a process for creating a high volume of creative assets across internal and external teams.
- Own and enhance data analytics and attribution methods to support paid marketing efforts.
- Collaborate with various teams to design experiences that attract and convert clients.