Performance Marketing Specialist
Skills
AppsflyerCampaignsGoogle AnalyticsKeyword ResearchLanding PagesMarketing AnalyticsMarketing Campaign Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2-3 years experience in performance marketing, agency or client-side
- Understanding of digital marketing channels (SEM, paid social, display advertising)
- Proven ability to manage and optimize paid campaigns
- Excellent analytics skills with marketing analytics tools (Google Analytics, Appsflyer)
- Business mindset focused on ROAS and CAC
- Passion for crypto preferred
Nice to have
- Motivated
- Analytical
- Business mindset
- Passion for crypto
Day to day
- Plan, execute, and manage paid advertising campaigns across digital channels
- Optimize campaign spend for maximum ROI
- Conduct thorough keyword research with Marketing Analysts
- Create compelling ad copy and assets by collaborating with the Design Team
- Analyze campaign performance data to identify optimization opportunities
- A/B test ad variations and landing pages
- Generate reports to track campaign progress and communicate results
Hiring process
- Favorite GIF
- LinkedIn profile
- Link to Github, StackOverflow, personal website and/or blog (if applicable)