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Performance Marketing Specialist

Skills
Blog MarketingEmail MarketingGoogle AnalyticsKlaviyoLoyalty ProgramsPerformance MetricsSMS
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven experience with Klaviyo, Attentive, or similar email/SMS marketing platforms
  • Experience with loyalty program management and platform migrations (e.g., FriendBuy, Recharge)
  • Strong understanding of SEO best practices and Google indexing strategies
  • Excellent content auditing and editing skills with attention to detail
  • Ability to analyze campaign performance metrics and optimize for improvement
  • Strong organizational skills and the ability to manage multiple projects simultaneously

Day to day

  • Lead key initiatives to drive growth, optimize engagement, and enhance customer retention
  • Rebuild and optimize Klaviyo email flows and Attentive SMS flows with fresh imagery and enhanced content
  • Design and implement new loyalty program aimed at reducing churn and increasing customer lifetime value
  • Implement strategies to optimize Google indexing for better search visibility
  • Audit existing blog content for verbiage consistency and alignment with new brand messaging