Performance Marketing Specialist
Skills
Business ReviewsCampaignsHiring PracticesKey Performance IndicatorsMarketing AnalyticsMicrosoft TeamsPaid Social Media
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3-5 years experience in performance marketing
- Strong knowledge of affiliate tracking software such as Everflow Cake TUNE
- Solid understanding of digital affiliate lead acquisition channels
- Excellent verbal and written communication skills
- Aptitude in data analysis using Excel or Tableau
- Strong project management skills and ability to manage multiple projects
- Ability to prioritize high-impact work and thrive in a fast-paced environment
Nice to have
- Everflow
- Cake
- TUNE
- Excel
- Tableau
Day to day
- Monitor daily lead volumes and make adjustments as needed
- Support channel administration for optimal affiliate mix
- Issue and reconcile insertion orders and manage billing
- Test and troubleshoot tracking configurations
- Onboard new vendors including contracting and compliance vetting
- Facilitate the development of creative assets and landing pages
- Use compliance tools to ensure program adherence and address issues
- Analyze affiliate performance
- Develop campaigns with affiliates and maintain high performance standards
