Performance Marketing Specialist

Skills
Business ReviewsCampaignsHiring PracticesKey Performance IndicatorsMarketing AnalyticsMicrosoft TeamsPaid Social Media
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3-5 years experience in performance marketing
  • Strong knowledge of affiliate tracking software such as Everflow Cake TUNE
  • Solid understanding of digital affiliate lead acquisition channels
  • Excellent verbal and written communication skills
  • Aptitude in data analysis using Excel or Tableau
  • Strong project management skills and ability to manage multiple projects
  • Ability to prioritize high-impact work and thrive in a fast-paced environment

Nice to have

  • Everflow
  • Cake
  • TUNE
  • Excel
  • Tableau

Day to day

  • Monitor daily lead volumes and make adjustments as needed
  • Support channel administration for optimal affiliate mix
  • Issue and reconcile insertion orders and manage billing
  • Test and troubleshoot tracking configurations
  • Onboard new vendors including contracting and compliance vetting
  • Facilitate the development of creative assets and landing pages
  • Use compliance tools to ensure program adherence and address issues
  • Analyze affiliate performance
  • Develop campaigns with affiliates and maintain high performance standards