Remote Performance Marketing Specialist Job in London, UK M3 USA

Who you are

• Bachelor’s degree in Marketing, Business, or related field
• Strong foundation in digital marketing strategies and data analysis
• Experience in performance marketing with a focus on acquisition
• Proven track record of meeting or exceeding targets
• Exceptional analytical and project management skills
• Ability to collaborate effectively across diverse teams
• Creative problem-solving abilities
• Commitment to innovation and continuous improvement
• Experience in B2C marketing, especially within the medical community
• Experience with digital channels and performance marketing tools

What the job involves

• The Performance Marketing Specialist is crucial for spearheading initiatives within the Acquisition team to expand panel membership through strategic and data-driven digital marketing campaigns.
• This role emphasizes collaboration with various divisions including Analytics, Engagement, and Customer Support, ensuring seamless execution and optimization of acquisition strategies.
• Develop and execute targeted digital marketing campaigns aimed at panel membership growth, utilizing data insights for optimization.
• Work with Analytics to leverage campaign data, refine and enhance acquisition efforts.
• Engage with Engagement division to ensure a cohesive approach to member recruitment.
• Identify automation opportunities within acquisition processes to increase efficiency.
• Monitor and adjust campaign strategies based on performance metrics and team goals.
• Manage the marketing budget, allocate and track funds by acquisition tactic and specialty.