Performance Marketing Specialist, Mobile
Skills
Mobile ApplicationsAppsflyerAvaya Site AdministrationBriefingData IntegrityEnglishInstagram
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years in Performance or Growth Marketing focused on Mobile App Growth
- Expert knowledge of AppsFlyer
- Proven success in ROAS-focused campaign optimization
- Experience managing monthly budgets above USD 300k
- Hands-on experience with Google Meta Apple Search Ads and TikTok campaigns
- Fluency in professional and technical English
Nice to have
- Crypto experience
- Fintech experience
- Gaming experience
- Cryptocurrency marketing familiarity
Day to day
- Lead hands-on mobile user acquisition campaigns across Google Meta Apple Search Ads TikTok and other paid channels
- Optimize relentlessly for ROAS efficiency and scalable acquisition performance using data-driven decisions
- Own AppsFlyer attribution and data integrity while collaborating with creative teams and using AI tools to improve copy scripts and analysis
- Self-serve performance data through SQL Looker and Tableau and help prevent mobile ad fraud using effective controls