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Performance Media Analytics Lead

Skills
AnalyticsBusiness MetricsBusiness ProfitabilityData AnalyticsData-Driven InsightsKey Performance IndicatorsProduct Service
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Possess a BS degree in Business, Economics, Engineering, Math/Science, or a proven background in business/analytics; MS preferred.
  • Have 5+ years of experience in data analytics/science.
  • Demonstrate a strong understanding of statistical methods for data analysis.
  • Possess a strong analytical mindset with a drive toward actionable data insights.
  • Exhibit deep interest in online marketing and media industry; industry experience is a plus.
  • Show high internal motivation with the ability to understand the full stack of product development.
  • Maintain good interpersonal skills and remain focused in a fast-paced environment.
  • Proficient in MS Excel, Tableau, SQL, and preferably Python or R.
  • Experience in managing a small team is necessary.

Nice to have

  • Python
  • R Programming
  • Tableau proficiency

Day to day

  • Work closely with media and client managers to understand business opportunities and market growth.
  • Actively mine data to develop actionable insights using various statistical techniques.
  • Evaluate strategies and forecast their expected impact on key performance indicators.
  • Assist in analysis and monitoring of business metrics and trends.
  • Serve as a key liaison between business and technical teams in managing day-to-day data analytics.
  • Lead a team of analysts, setting longer-term goals and ensuring short-term operational efficiency.