PPC Manager

Skills
Google Ads
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Minimum 3 years' Google Ads experience in agency or high-growth in-house settings
  • Strong hands-on experience with Search Shopping and Performance Max
  • Experience managing significant advertising budgets and improving performance
  • Strong knowledge of Google Merchant Centre product feed optimisation and GA4
  • Excellent analytical commercial and client communication skills

Day to day

  • Develop and deliver PPC strategies that align with client commercial goals across Google Ads.
  • Build manage and optimise campaigns across Search Shopping Performance Max Demand Gen and YouTube.
  • Analyse performance in Google Ads GA4 and Looker Studio to produce commercially focused recommendations.
  • Collaborate with cross-functional specialists to deliver integrated marketing campaigns and continuous optimisation.