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PR Specialist (B2B)

Skills
Software As A ServiceAnalytical SkillsCisionContent MarketingDigital MarketingGrammarMarketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Passion for public relations data-driven content email outreach and media relations
  • Proven experience securing news media coverage for tech and/or SaaS clients
  • 3-5 years of agency experience in PR supporting B2B tech or SaaS brands
  • Strong interpersonal skills and productive working relationships
  • Strong project management skills to juggle multiple projects
  • Ability to set priorities meet deadlines and work independently
  • Strong attention to detail near perfect grammar and strong editing skills

Nice to have

  • Basic SEO knowledge
  • B2B tech media knowledge
  • Microsoft or Google Workspace experience
  • Cision experience

Day to day

  • Develop creative PR ideas and pitch them to journalists and bloggers across tech SaaS and B2B sectors
  • Build targeted media lists and collaborate with content marketers to create proprietary data that strengthens client authority
  • Pitch content to news media trade publications and industry press while monitoring trends and nurturing reporter relationships

Hiring process

  • Upload resume
  • Upload short introduction/cover letter
  • Submit example pitch email for the provided Asana post
  • Provide list of recent coverage earned