Principal Email Marketing Manager
Skills
Business-To-BusinessCAN-SPAMCampaignsCustomer EngagementDigital MarketingEmail MarketingGoogle Bigquery
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years’ experience in email marketing, lifecycle marketing at a B2B brand
- Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective
- Experience using Canva
- Experience with Excel and Big Query
- Knowledge about email compliance (CAN-SPAM, GDPR, CASL)
- SQL experience is a plus
- Knowledge of velocity scripting and custom objects is a plus.
Nice to have
- A vivid sense of curiosity and creativity
- Relentlessly curious and analytical
- An excellent communicator - both verbally, in writing and visually
- A terrific collaborator
- Has the interpersonal and communication skills
- Avid learner
- An expert project manager
- Interested in joining a high-performing team
- Has demonstrated capacity to initiate and drive growth strategies and innovation
- Thrives in a fast-paced environment and demonstrates the ability to work independently with minimal supervision.
Day to day
- Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.
- Work cross-functionally with product, product marketing and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements.
- Demonstrated success creating marketing campaigns with expertise using Marketo including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs.
Hiring process
- Not provided