Remote Principal Email Marketing Manager Job in Massachusetts, United States Viator

Who you are

• 5+ years’ experience in email marketing, lifecycle marketing at a B2B brand
• Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective
• Experience using Canva
• Experience with Excel and Big Query
• Knowledge about email compliance (CAN-SPAM, GDPR, CASL)
• SQL experience is a plus
• Knowledge of velocity scripting and custom objects is a plus.

Desirables

• A vivid sense of curiosity and creativity
• Relentlessly curious and analytical
• An excellent communicator - both verbally, in writing and visually
• A terrific collaborator
• Has the interpersonal and communication skills
• Avid learner
• An expert project manager
• Interested in joining a high-performing team
• Has demonstrated capacity to initiate and drive growth strategies and innovation
• Thrives in a fast-paced environment and demonstrates the ability to work independently with minimal supervision.

What the job involves

• Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.
• Work cross-functionally with product, product marketing and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements.
• Demonstrated success creating marketing campaigns with expertise using Marketo including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs.

Application process

• Not provided