Principal Performance Marketing Specialist
Skills
Mobile ApplicationsAllocationsCTRExternal AgenciesInfluencer MarketingOptimizationPerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years in performance marketing or user acquisition for mobile apps
- Deep expertise in Meta and Google UAC plus other relevant channels
- Experience managing large budgets with strong forecasting and pacing discipline
- Strong stakeholder management with Director or VP-level partners
- Strong analytical skills and fluency in CPI CPS CVR CTR CAC and LTV
- Strong understanding of mobile attribution and iOS measurement constraints
- Exceptional campaign hygiene and in-platform attention to detail
- Familiarity with Adjust or other MMPs Looker BigQuery and experimentation frameworks
Nice to have
- detail-oriented
- collaborative
- analytical
- stakeholder-savvy
- commercially minded
Day to day
- Own app-first user acquisition strategy and execution across key performance channels
- Manage a large performance marketing budget with careful forecasting pacing and scaling decisions
- Lead campaign architecture audience strategy bidding optimization measurement and reporting to drive efficient growth
- Partner closely with regional and cross-functional stakeholders to align priorities unlock incremental growth and present executive reviews
Hiring process
- Apply online
- Background checks may be requested after successful application and with prior consent