Founded in 2012, Forterro has grown to become a category leader software solutions for the industrial market – with strongholds in Europe’s top production economies, as well as regional service hubs and development centres around the world. From more than 40 office locations, our 2,500 employees provide and support software for more than 25,000 industrial businesses. Our products are deeply rooted in the demands of their local geography. And each is designed to strengthen and accelerate our customers’ ability to operate efficiently and compete effectively.

Forterro

Powering the businesses powering the future™

Department: MarketingLocation: UK, Remote

Description

Forterro is building MyForterro.ai as the central cloud and AI foundation serving customers across a portfolio of specialised industrial software businesses. This is not a standalone product; it is a strategic growth platform designed to unlock cross-portfolio value, scalable services, and AI-enabled capabilities.

The Product Marketer – Platform & AI ensures that MyForterro.ai becomes a commercial engine rather than simply shared infrastructure. The role is responsible for defining how customer usage evolves into paid adoption, structured expansion, and durable revenue growth. It connects platform engagement to monetisation logic, pricing discipline, and clear commercial outcomes.
This position sits at the intersection of platform strategy, AI commercialisation, pricing architecture, and lifecycle growth. It requires someone who can think systemically, operate with commercial rigour, and influence across multiple lines of business.

Responsibilities

Key ResponsibilitiesDefine and own the usage-led monetisation strategy for MyForterro.aiEstablish qualified usage signals that predict paid adoption and expansionDesign the free-to-paid value architecture, including paywall and upgrade logicDevelop structured expansion paths from platform access through to AI-enabled offeringsDefine ICP-led monetisation priorities, identifying segments with the highest expansion potentialShape the platform and AI positioning framework across the portfolioPartner with Deal Desk to ensure pricing discipline and protect monetisation integrityDefine packaging logic and tier progression for platform and AI servicesSpecify instrumentation requirements to track conversion, expansion, and revenue impactMonitor monetisation performance and proactively surface risks to scalability or pricing erosionEnable Sales and Partners with clear upgrade narratives and expansion frameworks

Skills, Knowledge & Expertise

Core CompetenciesStrong commercial and systems thinkingAbility to translate product usage data into monetisation strategyExperience designing pricing, packaging, and upgrade architecturesDeep understanding of SaaS, cloud, or AI monetisation modelsStrategic positioning and narrative development skillsEvidence-led decision making with clear commercial accountabilityAbility to influence senior stakeholders across Product, Sales, and Deal DeskComfortable operating across multi-product or federated portfoliosRequired Experience5–10+ years in Product Marketing or adjacent strategic GTM rolesProven experience converting usage into paid adoption and expansionDemonstrated involvement in pricing and packaging strategyExperience working in SaaS, cloud, or AI-enabled product environmentsTrack record of operating in multi-product or portfolio-based organisationsPreferred ExperienceERP or vertical industrial software experienceExposure to tiered, usage-based, or gated monetisation modelsExperience operating in private equity-backed or performance-driven environmentsWhy This Role Matters

MyForterro.ai represents a significant growth lever for Forterro. This role ensures that platform engagement translates into predictable paid adoption, scalable expansion, and measurable revenue quality across the portfolio.

Principal, Product Marketing

What the job involves