Principal Product Marketing Manager
Skills
Case StudiesCompetitive AnalysisMarketing AnalyticsMarketing CampaignsPositioningPresentation SkillsPresentations
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Masters degree in IT Business or Marketing required
- Minimum 6+ years in B2B product- or performance marketing tech
- Proven ability to balance vision with practical short-term steps
- Strong project management skills with ability to meet deadlines
- Excellent English communication presentation skills and persuasive abilities
Nice to have
- SaaS experience
- Banking knowledge
- Payments expertise
Day to day
- You will be responsible for executing successful product launches
- Maintain and update strategic positioning of the entire Backbase product portfolio
- Generate and amplify customer insights and facilitate modern go-to-market tactics
- Collaborate with cross-functional teams to create impactful deliverables
- Translate technical capabilities into engaging and clear solutions for customers.