Product Growth & Lifecycle Marketing Lead
Skills
AdoptionAnalyticsB2CBusinessCustomer ExperienceFinancial TransactionsMicrosoft Surface
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 6+ years in product growth lifecycle marketing or growth marketing
- Meaningful experience in a consumer lifestyle or high-engagement B2C environment
- Proven record of improving product adoption and user retention metrics
- Power user of Braze or equivalent lifecycle platform
- Experience with Pendo or equivalent in-product analytics and guidance tools
- Experience with product analytics tools such as Amplitude or Mixpanel
- Strong experimentation skills with A/B and multivariate testing
- Ability to define and track north star metrics
- Comfortable pulling and interpreting behavioral data
- Able to collaborate with product designers on in-product experience design
- Experience building and leading a team
- Genuine interest in community lifestyle and resident experience
Nice to have
- Consumer growth mindset
- Community oriented
- Data driven
- Experimentation focused
- AI curious
- Collaborative
- Customer obsessed
Day to day
- Own resident and user lifecycle end to end with personalized onboarding re-engagement and behavioral triggers
- Drive product adoption for Resident Experience and agentic AI by designing PLG frameworks and habit-forming growth motions
- Use behavioral data and product analytics to build experiments measure results and iterate quickly across in-product and lifecycle programs
- Partner closely with Product and UX to shape growth experiments roadmap insights and customer-centered product direction
- Build and lead a team of lifecycle marketers growth analysts and experimentation specialists that scales the function
Hiring process
- Submit application for review by recruiting team
- Interview if selected
- Receive email from recruiting team at @vantaca.com