RRemoteville
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Product Marketer

Skills
Software As A ServiceAccount ManagementBusiness-To-BusinessEvent ManagementMarket ResearchMarketingNegotiation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven enterprise-level product marketing experience
  • Financial services background is a distinct plus
  • Track record of shipping ICP value proposition and win/loss frameworks used by sales
  • B2B SaaS or AI background preferred
  • Experience in enterprise or mid-market motion
  • Able to write high-converting website copy or work closely with those who do
  • Highly autonomous and able to work independently with minimal onboarding

Nice to have

  • Collaborative
  • Pragmatic
  • Customer-focused
  • Autonomous
  • Evidence-led

Day to day

  • Refine the ICP into a live model using closed-won and closed-lost insights
  • Rebuild the core value proposition so it matches how prospects describe their problems
  • Create pitch decks one-pagers battlecards and case studies that sales will use in the field
  • Interview closed-won and closed-lost prospects to uncover precise win and loss drivers
  • Train the sales team on the new ICP value proposition and materials to improve consistency
  • Rewrite homepage and product page messaging to align with the new positioning