RRemoteville
Maslow Media Group, Inc. logoMaslow Media Group, Inc.

Product Marketing Data Manager

Skills
Business DevelopmentContinuous ImprovementCustomer ExperienceData AnalyticsIdentifying New OpportunitiesMarketing AnalyticsRetention Strategies
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Experience developing retention lifecycle or churn mitigation strategies for subscription-based businesses
  • Experience communicating marketing capabilities and testing strategies to technical delivery teams and contributing to technical requirements
  • Track record of independently leading enterprise-level strategic initiatives from discovery through execution
  • Experience creating strategic roadmaps and managing complex portfolios with measurable business outcomes
  • At least 2 years of communications lifecycle marketing or campaign strategy experience within a mid-sized or large enterprise
  • Experience with streaming app-based subscription or video on demand platforms is highly preferred

Nice to have

  • Strategic thinker
  • Data driven
  • Automation first
  • Cross functional
  • Solution oriented
  • Fast paced

Day to day

  • Lead retention and churn mitigation initiatives that grow subscriber engagement and loyalty
  • Translate marketing strategy into technical requirements with IT and Engineering partners
  • Build testing roadmaps measurement frameworks KPI dashboards and business cases to improve customer lifetime value
  • Partner across CRM Revenue Marketing Analytics Product Governance and Engineering to deliver integrated customer experiences

Hiring process

  • Reach out to the team at Jobs@maslowmedia.com