Product Marketing Lead, Enterprise
Skills
AdoptionDecksEnhanced Data Rates For GSM EvolutionInterest RatesInternet ExplorerMarketing AnalyticsPlays
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8+ years of B2B Product Marketing experience
- Experience launching new products and enterprise GTM activation
- Background marketing to HR Benefits executives or related enterprise buyers
- Ability to simplify complex technology into clear compelling value propositions
- Proven campaign execution with focus on pipeline impact deal velocity and win rates
- Strong cross-functional influence with GMs Product and Commercial leaders
- Ability to leverage AI tools for research messaging analysis and content scaling
- Legal right to work in the United States
Nice to have
- Ambitious
- Creative
- Execution-minded
- Scrappy
- Strategic
- AI-fluent
Day to day
- Define and scale the enterprise narrative for Sword's AI Care platform
- Translate complex product capabilities into clear enterprise packages tiers and offers
- Partner with General Managers commercial leaders and marketing teams to launch high-impact campaigns and sales enablement assets
- Build ROI models pitch decks case studies buyer playbooks and persona-specific messaging that drive pipeline and deal velocity
Hiring process
- Submit application online
- Applicant materials may be reviewed using AI tools
- Recruitment team conducts human review and final hiring decisions
- No visa sponsorship provided
