Product Marketing Lead, Enterprise

Skills
AdoptionDecksEnhanced Data Rates For GSM EvolutionInterest RatesInternet ExplorerMarketing AnalyticsPlays
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 8+ years of B2B Product Marketing experience
  • Experience launching new products and enterprise GTM activation
  • Background marketing to HR Benefits executives or related enterprise buyers
  • Ability to simplify complex technology into clear compelling value propositions
  • Proven campaign execution with focus on pipeline impact deal velocity and win rates
  • Strong cross-functional influence with GMs Product and Commercial leaders
  • Ability to leverage AI tools for research messaging analysis and content scaling
  • Legal right to work in the United States

Nice to have

  • Ambitious
  • Creative
  • Execution-minded
  • Scrappy
  • Strategic
  • AI-fluent

Day to day

  • Define and scale the enterprise narrative for Sword's AI Care platform
  • Translate complex product capabilities into clear enterprise packages tiers and offers
  • Partner with General Managers commercial leaders and marketing teams to launch high-impact campaigns and sales enablement assets
  • Build ROI models pitch decks case studies buyer playbooks and persona-specific messaging that drive pipeline and deal velocity

Hiring process

  • Submit application online
  • Applicant materials may be reviewed using AI tools
  • Recruitment team conducts human review and final hiring decisions
  • No visa sponsorship provided