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Product Marketing Lead
Skills
AdoptionCollaborative EnvironmentData AnalyticsDecksEngagement MarketingMarketing AnalyticsMarketing Strategy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing Business Communications or related field
- Minimum 5 years of marketing experience with at least 2 years in product marketing content strategy or go-to-market execution
- Demonstrated success developing product positioning messaging frameworks and sales enablement materials across multiple product lines
- Experience planning and executing integrated marketing campaigns
- Familiarity with CRM and marketing automation platforms preferably HubSpot
- Strong project management and organizational skills
- Excellent written and verbal communication skills
- Experience marketing to home service trades B2B or professional services industries strongly preferred
- Strong analytical mindset with ability to measure campaign performance and communicate results
- Self-motivated collaborative and adaptable in a fast-changing environment
Nice to have
- Strategic
- Results-driven
- Collaborative
- Analytical
- Self-motivated
- Adaptable
Day to day
- Develop and execute go-to-market strategies across products and services
- Create positioning messaging frameworks and value propositions for target audiences
- Plan and manage integrated campaigns across email digital social paid and events
- Lead new product and service launch marketing and support sales enablement materials
- Partner with cross-functional teams analyze performance and optimize future efforts
Hiring process
- Apply today
- Conditional offer made
- Background check and drug test required