Product Marketing Lead
Skills
Content MarketingCraftsCustomer SuccessDigital MarketingEnablementMarketing AnalyticsOral
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8+ years in product marketing technical marketing developer marketing content marketing or a related role
- Track record of crafting positioning messaging and go-to-market materials for complex technical products platforms or categories
- Excellent written and verbal communication skills
- Strong understanding of developer engineering and technical buyer audiences
- Strategic instincts paired with execution skills
- Ability to work closely with engineers product teams executives sales and customer-facing teams
- Comfort with ambiguity high ownership and building from an early-stage starting point
- Experience creating or leading technical demos product pages customer stories launch assets white papers one-pagers solution briefs or sales enablement materials
- Technical background or experience with AI developer tools embedded systems semiconductors heterogeneous compute DSP RF GPUs FPGAs ASICs or mission-critical industries is a plus
Nice to have
- Curious
- Disciplined
- Hands-on
- Strategic
- Great taste
- High ownership
- Cross-functional
Day to day
- Own product positioning and messaging for the platform across capabilities workflows and use cases
- Lead product launches with product engineering sales and marketing by delivering clear messaging launch assets demos web content enablement and customer proof
- Translate complex technical concepts into clear product stories diagrams demos white papers solution briefs and field-facing materials
- Build customer proof points and equip sales customer success and leadership with credible narratives competitive proof points and reusable assets
- Develop lightweight repeatable product marketing processes for intake prioritization review publishing reuse launch planning and measurement