Product Marketing Lead
Skills
Ad ServingAnalyst BriefingsDigital MarketingEnablementMarketing AnalyticsMarketing MaterialsPositioning
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in marketing, communications, journalism, or related field.
- Three to five years of marketing experience within a tech organization that spans digital marketing, events, and sales enablement.
- Three to five years of experience with B2B software and cybersecurity preferred.
- Demonstrated excellence in project management.
- Strong time management skills and manages multiple priorities within tight time constraints.
- Quick learner with technical aptitude
- Uber collaborative with sales, pre-sales, marketing, and project management.
- Do-what-it-takes mindset to execute against strategy and always help sales.
- Excellent oral, written and presentation skills.
- Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization.
Day to day
- Support the sales organization with marketing materials, sales presentations, sales tools, talking points, and other direct support to maximize their selling success
- Help refine and develop engaging product positioning and messaging
- Contribute product insights to campaign messaging and marketing content development for demand generation
- Manage marketing deliverables for product launches to ensure maximum visibility and sales success
- Maintain an active understanding of key competitors to optimize Fortra’s competitive positioning and to actively assist the sales organization in winning competitive deals
- Help plan and execute analyst briefings and inquiries to nurture relationships with analyst firms and position us strategically in the market
- Represent marketing at virtual and in-person events as needed
- Other product marketing responsibilities as assigned