How Remoteville checks and expires listings
Product Marketing Lead
Skills
Analytical SkillsBusiness InsightsEnablementGo-To-Market StrategyMarketingMarketing AnalyticsMarketing Strategy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years in product marketing
- Experience in SaaS at mid-market or enterprise scale
- Strong ability to define and refine ICP and buyer segments
- Ability to build repeatable GTM systems and enablement
- Experience packaging insights into sales plays and handoffs
- Strong synthesis skills and clear concise communication
- Comfort with discovery frameworks and trigger events
- Ability to collaborate across Sales Customer Success and Product
- Healthcare or health tech background is a plus
Nice to have
- High empathy
- Customer oriented
- Scrappy
- Comfortable with ambiguity
- Clear communicator
- Low ego
- Curious
- Collaborative
Day to day
- Shape how products are brought to market through GTM strategy positioning enablement and adoption
- Translate product value customer insight and market dynamics into messaging collateral use cases and sales plays
- Work cross-functionally with Product Sales Customer Success and customers to turn market intelligence into action
- Own ICP definition segmentation and positioning decisions while tracking market and competitor signals
- Create content capture customer wins and support pricing packaging and offer strategy as MedScout evolves
Hiring process
- Intro call with Head of People Ops
- Interview with Head of Market Strategy
- Interview with Marketing team
- Case study presentation to Leadership team
- Culture interview with MedScout team
- Offer & References