Product Marketing Lead
Skills
Competitive LandscapeCustomer LoyaltyGo-To-Market StrategyMarket AnalysisMarket ResearchMarketing AnalyticsMarketing Campaigns
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience leading a product marketing team
- Passion for coaching and developing future leaders
- Previous experience in a B2B organisation
- Track record of working closely with Product leadership
- Ability to shape go-to-market strategy
- Strong understanding of campaign metrics and channel mix from CRM to Paid marketing
- Passion for product marketing discipline
Nice to have
- Experience in Business Banking
- Eye for a great key message
- Ability to critique creative approaches
Day to day
- Coaching and mentoring a team of product marketers
- Defining product positioning and value propositions
- Devising and delivering go-to-market strategies for Business Banking
- Driving market insights for the group
- Developing the team and bringing new people on board
- Collaborating with Marketing and Product to understand customer needs and the competitive landscape
- Developing products to improve business banking relationships
Hiring process
- Recruiter Call (30 min)
- Initial Call w/ Hiring Manager (30 min)
- Role specific interview (60 min)
- 2x final interviews via Google Meet (45 min each)