RRemoteville
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Product Marketing Lead

Skills
AdoptionContextGo-To-Market StrategyMarketing AnalyticsMeasurementsPlaysProduct Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Built or materially leveled up PMM in a lean B2B SaaS environment
  • Led launches end-to-end with cross-functional stakeholders and clear success metrics
  • Owned messaging work that changed market understanding and improved GTM effectiveness
  • Run or co-owned lifecycle or growth initiatives tied to conversion expansion or retention
  • Worked in a PLG and SLG environment ideally serving SMB customers
  • Comfortable moving with imperfect data learning fast and iterating
  • Willing to get tactical including working directly in tools like Gainsight or HubSpot

Nice to have

  • Lean mindset
  • Cross-functional leadership
  • Fast learner
  • Tactical operator
  • Customer-focused
  • Data-driven
  • Adaptable

Day to day

  • Own messaging and positioning that clarifies the story and aligns stakeholders across product and market.
  • Plan and drive launches with cross-functional partners ensuring timelines stay real and rollouts land effectively.
  • Build lifecycle campaigns sales enablement assets and customer insight loops that improve conversion expansion retention and decision making.