Product Marketing Lead

Skills

Attention To DetailB2B SoftwareBusiness-To-BusinessCompetitive AnalysisDigital MarketingGo-To-Market StrategyMarket Planning

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Day to day

Crafting and executing the inbound marketing strategy to establish Openvolt as the category leader in the energy data space.
Utilizing various marketing levers including brand building thought leadership content marketing performance marketing trade show participation and email campaigns.
Building an inbound sales pipeline and engaging existing customers to help them optimize their use of the Openvolt API.
Developing and driving marketing efforts from scratch as this is the first marketing hire in the team.
Enhancing Openvolt's market positioning and visibility within the energy data industry.

Company

Why this team might suit you

Mission, benefits, values and useful company context.

Mission

Openvolt is building the API for energy data across Europe. As the world accelerates its efforts to reach Net Zero, energy data is becoming increasingly important to enabling the efficient use of our energy resources. With an initial focus on smart meter data, Openvolt is removing the regulatory, financial and technical hurdles that impede energy innovators from integrating this data into the next generation of energy applications.

Values

Openvolt is committed to sustainability, transparency, respect, innovation, and empowering energy innovators by removing barriers to energy data integration.