RRemoteville
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Product Marketing Lead

Skills
Software As A ServiceAdoptionBriefingDecksMarketing AnalyticsPresalesProfessional Services
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years in product marketing ideally B2B SaaS
  • Proven product marketing strategy and launch leadership
  • Expertise in positioning and messaging for technical and business audiences
  • Commercial impact on new-logo acquisition cross-sell and upsell
  • Strong cross-functional partnership with product marketing sales enablement and customer success
  • Excellent storytelling written and verbal communication skills
  • Analytical data-driven approach to performance measurement

Nice to have

  • Strategic
  • Hands-on
  • Commercially minded
  • Cross-functional
  • Analytical
  • Influential

Day to day

  • Own and evolve the product marketing strategy to align with growth goals and roadmap
  • Shape core positioning messaging and differentiated narratives across the product portfolio
  • Build and run a tiered launch framework coordinating cross-functional releases end to end
  • Create enablement content and customer-facing materials that support sales adoption and revenue growth

Hiring process

  • Initial conversation with recruitment team
  • Hiring manager interview
  • Final stage interview including a role specific task