RRemoteville
Sword Health logoSword Health

Product Marketing Lead, Payor

Skills
AdoptionDecksEnhanced Data Rates For GSM EvolutionGovernment ProgramsInternet ExplorerMarketing AnalyticsProps
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 8+ years of B2B Product Marketing experience
  • Experience marketing into healthcare payors including Health Plans Public Sector/Government programs or Labor/Trust Funds
  • Ability to translate complex technology into clear clinical and financially persuasive value propositions
  • Proven bias for action in campaign launch and execution
  • Strong cross functional influence with GMs Product and Commercial leaders
  • Ability to work strategically and in the weeds on pitch decks and RFP narratives
  • Experience using AI tools to accelerate research messaging analysis and content output

Nice to have

  • Category-building energy
  • Scrappy and strategic
  • High emotional intelligence
  • AI-augmented marketer

Day to day

  • Partner with General Managers to translate AI Care platform capabilities into compelling solution packages for payor audiences
  • Develop clear value propositions messaging frameworks and solution offerings for health plans public sector and labor organizations
  • Create and optimize GTM assets sales plays and campaigns that drive pipeline deal velocity and contract wins