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Product Marketing Leader

Skills
Software As A ServiceDecksExecutive VisibilityHealthcareInterest RatesMarketing AnalyticsSales
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years in B2B SaaS Product Marketing with proven GTM impact
  • Experience building or scaling Product Marketing in a Series A-C startup or similarly high-growth environment
  • Ability to read market signals customer insights competitive dynamics and business data and make strategic decisions with incomplete information
  • Strong understanding of complex technical products preferably in AI computer vision physical security infrastructure or enterprise software
  • Proven success partnering with Product Sales Marketing Customer Success and executive leadership to align priorities and execute GTM initiatives
  • Exceptional storytelling writing presentation and messaging skills
  • Highly analytical with a strong grasp of business metrics and a bias toward action
  • Comfortable building from first principles operating with limited structure and taking ownership from insight through execution
  • Strong executive presence and ability to influence cross-functional teams through credibility

Nice to have

  • AI experience
  • Computer vision experience
  • Video security experience
  • Cybersecurity experience
  • Category creation
  • Regulated industries familiarity

Day to day

  • Own Lumana's market strategy and go-to-market direction by gathering customer competitor and industry insights and turning them into clear strategic recommendations.
  • Develop differentiated positioning and messaging that communicates Lumana's value across industries buyer personas and customer segments while keeping customer-facing touchpoints consistent.
  • Lead product launches and cross-functional GTM execution by translating product investments into compelling narratives launch plans and measurable business outcomes.
  • Enable Sales and Channel teams with battlecards pitch decks objection handling and other resources that improve pipeline and win rates.
  • Create customer-facing content and thought leadership that supports the buyer journey and positions Lumana as a leader in AI-powered video intelligence.

Hiring process

  • 30-minute conversation with Talent team
  • 60-minute conversation with VP of RevOps
  • Take Home Assignment (3 Hours)
  • 45-minute Panel Presentation (Sales Product Managers RevOps)
  • 30-minute conversation with CEO