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Product Marketing Manager

Skills
Software As A ServiceAdoptionCustomer Advisory BoardsCustomer MarketingCustomer SuccessEngagement MarketingInterest Rates
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 4 to 7+ years in customer marketing partner marketing or product marketing
  • Proven experience building advocacy or reference programs
  • Experience running co-marketing programs with technology or channel partners
  • Strong project management across multiple programs and stakeholders
  • Excellent writing and storytelling skills
  • Comfortable connecting program activity to pipeline and revenue
  • Industrial tech AI manufacturing or B2B SaaS experience a plus

Nice to have

  • relationship-driven
  • customer-centric
  • collaborative
  • strategic
  • storytelling-minded

Day to day

  • Own customer and partner marketing programs that turn advocacy into revenue.
  • Build case studies testimonials video stories and references that help Sales win deals.
  • Design lifecycle campaigns and joint partner marketing to drive adoption expansion and pipeline.