Product Marketing Manager
Skills
B2B MarketingBusiness-To-BusinessGo-To-Market StrategyMarket ResearchMarketing AnalyticsMarketing MaterialsOral
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience driving new business or tailoring campaigns to grow or win opportunities within unique customer segments
- Experience in marketing towards human resources and benefit administrators within the health tech space
- The ability to balance multiple projects simultaneously with excitement and energy
- Customer-centric empathetic and creative mindset for understanding the wants and needs of others and generating creative new ideas for those customers
- Comfortable with ambiguity and able to excel in a fast-paced environment with strong organizational and project management skills to manage multiple projects within tight deadlines
- Eager to learn and take on the tactical needs of projects quickly understanding scope and goals of initiatives
- Strong problem-solving skills with a data-driven analytical approach for continuous improvement in marketing and growth efforts
- Ability to work cross-functionally with teams such as product sales account management consumer marketing and PR to manage projects from conception to execution
- Strong written and verbal communication skills and ability to speak confidently in public while tailoring key communications appropriately to the audience
- Passionate about mental health mindfulness and employee wellbeing
Nice to have
- Experience marketing in the healthcare space
- Comfortable using project management software like JIRA or Confluence
- Fluent in interpreting data from CRM or marketing automation software
- Experience marketing to large enterprise clients
Day to day
- Work cross-functionally and collaboratively on GTM strategy creation and execution marketing assets and product launch activities
- Create and iterate on effective and strategic sales collateral and other marketing materials to equip the sales team with the necessary resources to effectively sell
- Act as the voice of the buyer and support the creation and implementation of the overarching Calm Health positioning and messaging strategy
- Conduct competitor and market research and become an expert in the market to inform product strategy and messaging and positioning
- Engage in the development and implementation of our GTM strategy for new B2B product offerings and features
- Lead and execute on select GTM launches from start to finish with minimal support
- Develop key systems and processes for working cross-functionally to ensure efficiency and organization in an ever-changing and fast-paced environment