DIGITAL HARBOR, Inc.

Product Marketing Manager

Skills

Software As A ServiceB2B MarketingCompetitive IntelligenceGo-To-Market StrategyGrowth StrategiesPricing StrategyProduct Launch

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

12+ years in SaaS marketing product marketing growth marketing brand or related leadership roles
5+ years leading multidisciplinary marketing teams and owning company-level or product-level strategy
Proven success scaling a SaaS product or platform to a large user base
Experience marketing a low-price-point freemium self-service or product-led SaaS offering
Strong understanding of product-led growth lifecycle marketing conversion optimization community-led growth and viral mechanics
Experience building social and content strategies across TikTok YouTube Instagram LinkedIn and creator ecosystems
Ability to translate sophisticated technology into simple persuasive customer value
Experience serving both end users and business buyers
Strong analytical and operational skills including funnel measurement experimentation attribution forecasting and budget ownership
Excellent communication and storytelling skills with the ability to engage executives product teams customers partners creators and the broader market

Nice to have

Builder/operator
Creative thinker
Data-driven
Strategic
Collaborative
Fast-moving
Audience-focused
Experiment-minded

Day to day

Own the marketing strategy for multiple SaaS products and shape clear market positioning that makes complex capabilities simple and compelling.
Build and optimize product-led growth, acquisition, activation, retention, referral, and expansion loops across the user journey.
Lead social-first content, community, creator, and demand-generation programs that increase awareness, engagement, and adoption.
Partner closely with product, design, engineering, sales, and customer success to launch products, influence messaging, and improve funnel performance.

Company

Why this team might suit you

Mission, benefits, values and useful company context.

Mission

Digital Harbor proudly calls itself an innovation-driven company that holds a strong vision of reimagining the future of the enterprise world. To join hands with us on this journey of innovation and dreaming “BIG”, we provide a platform to people who strive to experience fearless innovations that challenge the legacy of existing business apps. We have established our name in developing cloud solutions that are re-imaginative, innovative, and collaborative by approach. These technological solutions are for the business users who work on the data, for the data, and by the data. As a company of innovations, we are reimagining business apps to help users work together and deliver consistent productivity in a time-efficient manner for their job roles. These solutions are well-trusted by governments across the globe to build a booming future for the enterprise sector.

Values

Digital Harbor proudly calls itself an innovation-driven company that holds a strong vision of reimagining the future of the enterprise world. To join hands with us on this journey of innovation and dreaming “BIG”, we provide a platform to people who strive to experience fearless innovations that challenge the legacy of existing business apps. We have established our name in developing cloud solutions that are re-imaginative, innovative, and collaborative by approach. These technological solutions are for the business users who work on the data, for the data, and by the data. As a company of innovations, we are reimagining business apps to help users work together and deliver consistent productivity in a time-efficient manner for their job roles. These solutions are well-trusted by governments across the globe to build a booming future for the enterprise sector. Digital Harbor is a leading innovator of Composite Risk & Compliance solutions over the last decade. Proven in some of the largest US Financial Institutions, Government Intelligence Agencies, and Health Care organizations, Digital Harbor’s award-winning Platform delivers Real-time Analytics, Case management and Dynamic dashboard technologies for Proactive Risk Management. Digital Harbor is currently working on bringing Web 3.0 to the enterprise through its Social Enterprise Technology (SET).