Product Marketing Manager
Skills
Digital MarketingEnablementMarket PlanningMarket ResearchMarketing AnalyticsMarketing StrategyMessaging
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven track record in product marketing within the tech or scientific research sectors
- Deep familiarity with the academic landscape, scientists, funders, and academic institutions interplay
- Expertise in AI technologies for marketing automation, audience segmentation, and analytics
- Ability to develop compelling marketing messages and campaigns for scientific audiences
- Strong analytical skills for thorough market research and performance analysis
- Creative storytelling and content creation skills for engaging diverse audiences
- Outstanding communication and collaboration skills for a fast-paced, startup environment
- Experience with digital marketing tools/platforms for analytics, CRM, and automation
- Passion for science, open research, and technology in scientific discovery
Day to day
- Join a newly established team within Frontiers focused on revolutionizing scientific data management and collaboration
- Develop and implement a comprehensive marketing plan targeting scientists, research funders, and academic institutions
- Utilize the latest AI technologies to enhance marketing automation, audience segmentation, and analytics
- Conduct in-depth market research to understand the scientific community's needs, challenges, and motivations
- Create targeted marketing campaigns that promote research collaboration, data sharing, and open science principles
- Collaborate with the product development team to align marketing strategies with product capabilities
- Design digital marketing strategies including content marketing, SEO, social media, and email campaigns
- Maintain relationships with influencers, academic institutions, and thought leaders to build product advocacy
- Analyze marketing performance and refine strategies based on insights
- Lead the creation of sales enablement materials and training resources for stakeholders
Hiring process
- Apply with your resume and a cover letter highlighting your experience and motivation for joining Frontiers
- Submit your application in English
- Inform us if you require any special accommodations