Product Marketing Manager
Skills
Content MarketingCreative DesignDigital MarketingEnablementMarketing AnalyticsProduct MarketingSales Enablement
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Manage and develop people in product marketing or marketing teams
- Demonstrate experience in product marketing and creative design, preferably in a fast-paced technology or SaaS environment
- Ability to bring SaaS applications and services to market
- Strong written communication skills for sales enablement and marketing content creation
- Proficient in creative design for sales enablement and digital/content marketing
Nice to have
- Marketing knowledge
- ERP systems familiarity
- Workday experience
Day to day
- Lead product marketing and sales enablement activities for multiple product lines
- Own product launch methodology and track success against defined KPIs
- Collaborate with teams to create engaging content and raise market profile
- Stay informed on market trends, buyers, competition, and demand generation strategies
- Identify growth opportunities and create new propositions
- Ensure effective communication strategy across product teams